23 A- Venture's Unfair Advantage

23 A- Venture’s Unfair Advantages 

1.    Easy to make. The Automatic Sunscreen machine is easy to make. It is very simple and has parts that can easily be duplicated so it can be mass produced. 

2.    Experience in the sun care industry. My experience in the sun care industry is very valuable and irreplaceable. I know the hard questions o expect like, “is it reef safe?” and “does this mean I won’t get skin cancer?” This questions always have loop holes and customers will look for your weak spots to rule out your product. 

3.    Contacts with sunscreen companies. Having contacts with sunscreen companies is valuable because it allows me to have a good foot in the door with product for my machine. This is not very unique; however, my contacts are very strong and very personal so I know they would be willing to help me out in whatever way I needed. 

4.    Large profit once made. Once the machine is purchased there is not a lot of work that needs to be done other than re loading the machine with sunscreen. This means that the machine can make a great profit and very easily. 

5.    Nothing like it. One of the most important resources and advantages I have is that there is nothing like it. I have never seen any type of sunscreen application machine anywhere. This is a huge advantage because it means little to no competitors. 

6.    Hotel contacts. My hotel contacts are a great resource because I know my friends would allow me to place my machines at their hotels to at least try the machine to see how it goes. This will allow me to gain legitimacy and selling points for other hotels. 

7.    Passion for the product. A major advantage I have is my passion for the product. Not only do I love traveling and tropical warm destinations, but so many in my life have been affected by skin cancer and I will do as much as I can to provide an easy way to preventing sun damage. 

8.    Travel experience. My travel experience is an advantage because I know what people are looking for. I know a lot of people are well traveled so this isn’t very unique, but it is still helpful to understand what luxuries people are willing to pay for. 

9.    Adaptation. One very important thing about the machine is that it will be able to adapt. As people’s views and wants in sunscreen change the machine can be loaded with different product to meet those needs. I have many friends all over the world who study these trends that can help me provide a modern, up to date product. 

10.  Selling sources. Since I have been in the sunscreen industry before I know it is very completive and difficult to change people’s minds once they are settled on a product, but I know great ways to sell my product like things like the Surf Expo where I can feature my product and team up with other brands to sell together. 

My top resource is my past experience. This is most important because it is always good to understand your customers wants and needs. You would think sunscreen would be simple, but people have very different tastes: cheap, organic, reef safe, strong protectant, etc. Knowing I need to sell product in my machine that meets all of these standards will help me appeal to many different people.