25 A- What's Next

25 A- What’s Next?

Next in the existing market I need to come up with a way to find many different sunscreens that appeal to different types of people. I need to figure out a way to provide customers with a way to see how the product works and why they should use it. When I interviewed different people, I found that a lot of them would not know the service existed until they had already purchased sunscreen. So essentially, I need to market my product with the hotel, and travel agencies to inform people prior to coming out to the pool or beach. 

I also found that I need to figure out a way to solve the re apply issue. No matter what sunscreen does wear off and people would still need to re-apply. One person said possibly having a purchase number you can buy at the start of your trip. He said you could buy a set of six or so uses so it easy to just run up to the machine, type in a number or code and then reapply without having to re pay. 

As for a new market, I need to look at my machine at places where people aren’t spending their money for pleasure. So at places that are for locals that have a use of a whole bottle of sunscreen rather than a tourist that is at that tropical location for vacation. 

When speaking to locals they said the machine would be useful at places like soccer fields, and outdoor parks so parents don’t have to apply sunscreen to their little ones before practice or play. 

Also, it was brought to my attention that sunscreen is not just for warm weather places. You can get snow and sunburn when you are skiing, so if I can figure out a way to market my machine in the north then my product will not be as seasonal and limited to one area. 

I was very shocked to find out that I could possibly sell my sunscreen application machine up north. It would have to be much more customizable like only applying to face, and back of neck but it could also be before and after ski and snowboarding so people could protect and then nourish their skin after being in the cold without having to take off their gloves and jackets.