24A Venture Concept No 1

24 A Venture Concept No 1 Sunscreen Application Machine

I think customers would switch to my product because it is a luxury. It is easy to use and will save time and money. I know it is hard to make people want to switch sunscreens, however, my machine will have access to as many of the different sunscreen brands as possible and we don’t ask you to switch sunscreens but how you apply it. 

There are not any sunscreen application machines that I know of, so my competitors are the sunscreen bottle companies that are already very established. My product is vulnerable because it relies on the fact that people will be willing to try something new. Since I am mainly targeting people on vacation, they will most likely be more willing to try something new, however, will people get adventurous with sunscreen application or are they going to try new things elsewhere. 

My business plays very strong part in my customers feeling of the worldly help of the product. By a customer using the automatic sunscreen application machine rather than buying the plastic tubes of sunscreen they are saving so much waste of plastic and conserving. The machine can be running off of solar pads so it can be very eco-friendly. Also, customers are not paying for the packaging of the product any more just the product and the use of the machine which will be cheaper than the plastic bottle. Saving time and money is what the automatic sunscreen application machine is all about. 

My business would need a lot of employees to restock the sunscreen application machine. This can be a job for someone at the location of the machine and then my company can provide the delivery of the sunscreen or the delivery person can deliver and restock the machine. 

I think the most important resource to remember is what my customers are looking for and understanding they want a cheap and fast way to apply sunscreen. 

Next in my venture is to expand into other areas besides just tropical locations. 

Next for me is to help provide people with sun damage knowledge and protection tips to as many people as possible.