29A- Venture Concept No. 2

29A- Venture Concept No. 2

I think customers would switch to my product because it is a luxury. It is easy to use and will save time and money. I know it is hard to make people want to switch sunscreens, however, my machine will have access to as many of the different sunscreen brands as possible and we don’t ask you to switch sunscreens but how you apply it. We will provide demonstrations videos and simple step by step instructions on how to use the machine. 

There are not any sunscreen application machines that I know of, so my competitors are the sunscreen bottle companies that are already very established. My product is vulnerable because it relies on the fact that people will be willing to try something new. Since I am mainly targeting people on vacation, they will most likely be more willing to try something new, however, will people get adventurous with sunscreen application or are they going to try new things elsewhere. My competitors’ weaknesses are that they do not provide application, and they do not provide single use products except for samples which is not enough for an entire vacation. Also, my machine allows for custom sunscreen application. This means you can apply spf 15 to your face and spf 30 to your shoulders. People do not want to have to purchase multiple bottles of sunscreen for a one-week vacation. 

My business plays very strong part in my customers feeling of the worldly help of the product. By a customer using the automatic sunscreen application machine rather than buying the plastic tubes of sunscreen they are saving so much waste of plastic and conserving. The machine can be running off of solar pads so it can be very eco-friendly. Also, customers are not paying for the packaging of the product any more just the product and the use of the machine which will be cheaper than the plastic bottle. Saving time and money is what the automatic sunscreen application machine is all about. The location of the machine will be very convenient to my customers and will influence them to use the machine rather than purchase bottles of sunscreen. 

My business would need a lot of employees to restock the sunscreen application machine. This can be a job for someone at the location of the machine and then my company can provide the delivery of the sunscreen or the delivery person can deliver and restock the machine. 

I think the most important resource to remember is what my customers are looking for and understanding they want a cheap and fast way to apply sunscreen. They also do not want to switch sunscreen so I need to push that the machine has a wide variety of sunscreen brands so people feel comfortable using the machine. 

Next in my venture is to expand into other areas besides just tropical locations. I can venture into ski protectant and application, as well as more dynamic and long-lasting sunscreen. 

Next for me is to help provide people with sun damage knowledge and protection tips to as many people as possible. For my business venture I know it will take time to sign contracts with sunscreen companies and to get the machine made and safety tested but in the long run I would like to be a part of the business until I retire. 

I did not receive any feedback on my first Venture Concept or my What’s Next assignment, however, I do believe from all the assignments my main point of feedback was to ensure people understood how simple the product was and knew about the product prior to arriving at the destination because they may purchase sunscreen prior to arrival to a hotel or beach for vacation. 

I updated my Venture Concept with more detail of what my plans are and the advantages my machine has over my competitors. I also added a lot of what my customer is looking for and wants out of my machine. I also added in the customization of my machine from the feedback I received in previous exercises.