Who you are: I am a business major who is passionate about the outdoors and being in the sun. I previously was head of marketing for a sunscreen company, Havana Sun Quality Sun care Cosmetics, which was made by the founder of Hawaiian Tropic. There I ran all marketing including social media, web design, promotional bikini pageants and expositions. I was greatly involved in the public relations of the company and understanding the sunscreen market. At this company is where I came up with the idea for an automatic sunscreen application machine.
What are you offering to customers: I am offering an automatic sunscreen application machine. This machine will work like a spray tan machine that mists you head to toe in a matter of seconds. The machine will be easy to use and affordable that you can use the machine multiple times to re-apply sunscreen if you are out in the sun for long periods of time. This machine allows you to quickly apply sunscreen without having to purchase an entire bottle of product that may not go to use if you are traveling. The machine will also allow you to choose what level of SPF you’d like and also if you would like your whole-body sprayed or only one area.
Who are you offering it to: I am offering this product to hotel pools and public beaches where sunscreen application is necessary. I will sell the machine along with the sunscreen that I recommend to hotel/resort pool decks along with the machine’s refill service. From there the hotel will sell the use of the machine to its hotel guests. Customers will be people who have the desire to quickly apply sunscreen including parents of young children and single beachgoers who do not have a way to apply sunscreen to their backs.
Why do they care: Customers care about the sunscreen application machine because they are not interested in wasting money on sunscreen products they won’t use. The machine allows for travelers to purchase sunscreen as needed vs in an un useable quantity. The machine is also quick and easy to use and provides a helpful hand for those who have their hands full with little ones and those whose hands can’t reach their own backs.
What are your core competencies: My product stands out because it is not only a product but a service. It provides you with the sunscreen and also applies it for you. It is a luxury to have something so easy and accessible. The sunscreen application machine is also unique because there is not another sunscreen out there that applies it for you.
I do think that these elements go together. My background in the sunscreen industry will provide me with the knowledge I need to advance my application machine to the highest standards and quality. I think that the luxury of an application service machine goes perfectly with the bonuses and splurges that go hand and hand with vacationing and traveling.
From my feedback I got the idea to make the machine have more specialized features like application area selection. I also got the idea to be able to select different SPFs to different parts of the body. Since Adam said his concern was re application, I could provide the option to select stronger sunscreen in the areas like shoulders and face that burn more easily.
I incorporated these ideas into my napkin by focusing on my background in the sun care industry and introduced more features to my product.
Olivia,
ReplyDeleteI like all of the detail you included in this assignment because it really helped me to understand your product concept. I think this product is a great idea and something many people would benefit from, especially in Florida. I think something that would be key to your success is keeping the product as financially reasonable for customers as possible. Great job!
Olivia,
ReplyDeleteI really enjoyed reading your post and thanks for the shout out. I agree that people who are traveling and on vacation are likely to use this machine because splurging is common amongst this demographic. Being able to choose different SPFs is great and allows people to have a variety. Overall I think your post was great and your idea napkin looks awesome.