My prototypical customer segment is active moms. These people generally drive a minivan or larger vehicle to fit their children. These people may be interested in shows on HGTV to look for new improvements on family living. These moms may have multiple children, and some may be adopted. These moms are always on the go running from sport practices to tutoring and maintaining a proper household. They are any mom who has young children. Moms pretty much always feel tired and older than they are because they are caring for multiple people. My prototypical customer would enjoy being outdoors and socializing and are interested in traveling.
I don’t think I have a lot in common with my customer avatar now, but I do aspire to be similar to it. I do want to be an active mom who takes her kids on vacations and to the beach. I think that it is not a coincidence that I am designing a product that combines my past with my future. I used to work at a sun screen company, and I hope to be a mom one day and my product is to help quickly apply sunscreen at the beach which is very useful to parents.
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