11A- Idea Napkin No. 1

11A- Idea Napkin No. 1 

1.    Who you are: I am a business major, studying to go into event production and entertainment management. I have worked in entertainment production for 3 years starting as an intern and working my way into event production assistant which allowed me to work in fields such as artist relations, stage management, hospitality and event promoter. I also worked for 3 years as head of marketing for a sunscreen company. There I ran social media, web design, and all events like pageants, and expos. There is where I came up with the idea for a sunscreen application machine. I think this machine could provide a career for me. It can combine my love for tropical and warm places with work. 

2.    What are you offering to customers: I am offering a machine that applies sunscreen to pool and beach goers in popular areas. The machine will be like a spray tan where you step in, press go and then you are misted from head to toe with sunscreen. You will be able to choose between different SPF’s like 15, 30 or 50. The machine allows you to quickly apply sunscreen without having to purchase an entire bottle when you are traveling. 

3.    Who are you offering it to: I am offering my product to hotel pools and resorts that are in warm areas where sunscreen application is necessary. I will sell the machine and the sunscreen refill service to the hotels and then they will sell the use of the machine on their property to their guests. The customers will be people who want to quickly apply sunscreen and people who are alone and can’t apply it to their backs. These people can be of all ages especially parents with young children who can’t apply sunscreen by themselves. 

4.    Why do they care: Customers care because my machine supplies an easy way to quickly apply sunscreen and not waste money buying sunscreen you will not use. Most people have to buy an entire bottle of sunscreen for a two-day trip. They end up throwing away the left-over sunscreen and wasting their money. 

5.    What are your core competencies: What makes my product stand out is that it is taking a product and making it into a service. This makes my machine not only give you sunscreen but puts it on for you. My machine is a luxury that people can use when on vacation. My product is unique because there are sunscreen application tools but there is not anything that does it 100 percent for you. 

I do believe these elements fit together. I think that my previous work in the sun care industry will provide me with the knowledge I need on what sunscreens to use in my machine and where I can sell my product. I think that the luxury of the machine will go perfectly with our target audience of people on vacation who don’t need an entire bottle of sunscreen as well offering a solution to sunscreen application problems.